Buy Media Supply
Improve national and local TV forecasting and program predictions with machine learning acting on years of historical data. Optimize schedules and more based on campaign goals and scheduling criteria. Across all media types, request proposals and negotiate with sellers directly within the platform, making communication and campaign details centralized and accessible.
buy media supply
Execute and manage campaigns and orders through integrated workflows and APIs that connect to sellers and data living in delivery systems. Maintain control and transparency across all teams and media with support for customizing fees, a central change log, and defined approval workflows.
Leverage an array of tools to make in-flight adjustments that improve delivery and outcomes of media. Shift budgets and placements for digital and programmatic campaigns based on ad server, measurement, and cost data. Track in-flight local buys using Nielsen overnight or station-integrated posting data and proactively work with stations to make up reach.
Neither estimate provides a comprehensive evaluation of food loss and waste in the United States. However, reductions in both these estimates will provide evidence of progress in reducing food loss and waste and the serious environmental impacts associated with landfilling food. A variety of other data collection efforts across the country will help provide information on other segments of the supply chain.
Programmatic advertising is the use of automated technology for media buying, as opposed to traditional (often manual) methods of digital advertising. Programmatic media buying utilizes data insights and algorithms to serve ads to the right user at the right time, and at the right price.
Ad inventory is usually bought via a real-time auction. Using programmatic channels, advertisers can buy per impression, thereby targeting the right audience. Since the process is automated, programmatic media buying guarantees speed and efficiency that is not matched in the traditional media buying.
The traditional media buying process involves a lot of manual work, typically with several requests for proposals (RFPs), human negotiations and manual insertions of the orders (IOs), which makes it slow and inefficient. Additionally, ads are purchased in bulk and advertisers have little control over the inventory and placement.
Programmatic advertising is the use of automated technology for media buying (the process of buying advertising space), as opposed to traditional (often manual) methods of digital advertising. Programmatic media buying utilizes data insights and algorithms to serve ads to the right user at the right time, and at the right price.
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Advertisers used to know publishers. They would run ads directly with them, with no supply chain. With digital advertising and programmatic specifically, they have lost control and clarity, with a supply chain that is threatening advertisers and publishers alike.
There is a parallel that advertisers can learn from in retail. In the old days, people bought milk and meat from the local farmer, but as people moved to the city, a complicated supply chain emerged that sucked money from the sellers and decreased the value of the products to the buyers until The Jungle, a tell-all book, forced everyone to clean up.
This year, several companies across the ad-tech supply chain are suing each other for failure to disclose their advertising practices. The ANA presented evidence of further costly complexity, and brands took notice, yet most day-to-day practices remain unchanged on the buy-side.
If retail offers any lesson, it is that the key players like advertisers and publishers need to take more ownership over the supply chain if they want to decrease waste and increase value from these scenarios.
According to data from We Are Social, only 0.1% of Instagram users are unique to the platform. A large number of users use it alongside other social media platforms such as Facebook (82.9%), YouTube (75.5%) and TikTok (52.2%). That means having a solid cross-platform marketing strategy is crucial for your brand to succeed.
As more and more people turn to social media for customer support, Instagram is a popular channel choice. The 2022 Sprout Social Index reports that 35% of U.S. consumers use Instagram for customer service. This makes it the second most popular platform for customer service after Facebook.
Over the past couple of years, video-based platforms like YouTube and TikTok have become a huge hit among social media users. At the same time, people are still spending a significant amount of time on Instagram. American adults spend about 30.1 minutes a day using the platform.
Unsurprisingly, Reels see the highest reach rate among all media types on Instagram. The Rival IQ study revealed that Reels boast a 14% reach rate while other media types see a reach rate between 9% and 10%.
In another study from Socialinsider, the average reach rate for Instagram Reels stood at 20.59%. This puts it far above other media types such as carousels, images and videos. In line with the Bazaarvoice report from earlier, accounts with the smallest following size saw the highest reach rates.
In addition to an exceptional reach rate, Reels also see significant engagement. Based on the Socialinsider study, Instagram Reels have an average engagement rate of 1.95%. This puts it well ahead of other media types. So your brand could benefit from creating more Reels to attract and engage your target audience.
Public access defibrillation (PAD) is a promising strategy to fight sudden cardiac death. The Austrian Red Cross provided automated external defibrillators (AEDs) and basic life support (BLS) training as an "all inclusive package" combined with on site consultation and maintenance with annual retraining as a part of a nationwide PAD programme. A multi media campaign was started to promote the package and to increase awareness about sudden cardiac death. Data about the campaign, its recognition by the public in Austria and the number of packages were recorded. Sixty-eight percent of the Austrian public above the age of 15 years were able to recall the multi media campaign. Comparing the periods before and after the campaign, the number of website hits climbed significantly from 2,931 hits/month (1,866-6,168) to 4,812 hits/month (3,432-13,434) (p=0.0276). The number of AED services implemented before the campaign increased significantly (p=0.0026) in the time after the campaign. Therefore, we conclude that a multi media campaign is useful to stimulate public discussion and it encourages companies to buy "all inclusive packages" containing AEDs, BLS training, on site consultation and maintenance. These measures represent a possible first step in introducing PAD but it seems that they have to be continued on a constant basis.
Power supplies are necessary in virtually every piece of electronic equipment. Therefore, equipment manufacturers are confronted with the task of deciding whether to make or buy a power supply for their system. DC power management employs a power supply that can either be bought or made by the equipment manufacturer. The make-or-buy decision for power supplies can have a major impact on the cost and time-to-market for the end-item electronic equipment.
Unless the equipment manufacturer can meet these challenges, it most likely will buy the power supplies and then implement the power management subsystem. Among the reasons for an equipment manufacturer to make the power supply in-house are:
Involve the power-supply manufacturer early on in the design stage for architectural, product, and cooling discussions. Traditionally, power supplies have been subject to the tailpipe syndrome (i.e., remembering them when the project is nearly complete and having little time to select them).
It is a good idea to select a power supply that provides a safety margin for the future. Too often, electronic systems expand from their initial requirements and need additional current, power, and sometimes even a new output voltage. A new output voltage requires an additional power supply or one with an adjustable output voltage, although most supplies can accommodate a 10% variation in output voltage. 041b061a72